This project aimed to transform the onboarding and personalized benefits experience by creating a seamless, user-centric journey. We focused on breaking down silos between key digital products, ensuring that members receive intuitive, engaging, and personalized interactions from their very first login.

Challenges addressed:

• Fragmented digital ecosystem: Limited connectivity between digital products and platforms led to disjointed user experiences.

• Underutilized Health Risk Assessment (HRA): The HRA lacked visibility, incentives, and integration with Wellvolution, resulting in static, non-personalized recommendations.

• Outdated onboarding: The existing process was fragmented and lacked interactive guidance, personalized health program recommendations, and engagement strategies like gamification.

  
  Watch the video at the bottom to see my process and how we tackled these challenges.