In an increasingly competitive coffee landscape, Nespresso's touchpoints have remained confined to the home, overlooking numerous consumption opportunities embedded in consumers' daily routines. Additionally, direct brand engagement typically only occurs when Club Members urgently need pods, a dynamic that calls for transformation.

Premium Vending is positioned to bridge these gaps by creating a cohesive ecosystem for Club Members, extending their coffee rituals beyond the home and into their daily lives. This not only enhances the experience for existing users but also has the potential to attract new customers outside of the home environment, seamlessly integrating them into the Nespresso brand ecosystem.