Espresso As the world of coffee grows increasingly competitive daily; the client's touchpoints are limited to the home, missing many consumption contexts throughout consumers’ daily lives. Moreover, direct brand interactions occur typically only when Club Members desperately need pods which needs to change.

Premium Vending has the opportunity to fill these gaps — creating a connected ecosystem for Club Members by extending their rituals from home to meet them everywhere they are. It also has the ability to capture new users out of home and bring them into the ecosystem.
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User Journey Deep Dive