Accenture Life Trends is iconic thought leadership. Now in its 18th year, the report provides foresight into people's changing behavior, their evolving relationship with technology, as well as major cultural shifts and what this means for business. Our team was tapped to create a visually engaging concept, design system and campaign assets to support Life Trends 2025. This work will be conversation starter to spark new thinking, and a sales driver that points to where and how we can help our clients. Key Deliverables 1.Developing a theme that is deeply rooted in the trends. 2.Dynamic design system that scales the concept across any industry, medium and output types 3.Designing the full trends 2025 report, infographic and website 4.Expandable design system 5.Imagery shooting and poster creation 6.Banners, covers, foresight, social media campaign and much more.